This healthcheck is designed to help you assess your company\'s basic marketing effectiveness. Simply answer each question by ticking the appropriate box, then click "Send" and your rating and report will be emailed to you straight away.

Important note: Your report will be emailed as a web link and therefore there is no risk of viruses.

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Your Company

1. Does your company employ a dedicated marketing professional, department and/or agency?

  Yes   No   Don't know   Not relevant

2. Does your company use a unique brand identity to represent itself in the marketplace?

  Yes   No   Don't know   Not relevant

3. Is your business constantly seeking to expand sales into larger geographic areas?

  Yes   No   Don't know   Not relevant

4. On average, is your company's turnover and profitability increasing year on year?

  Yes   No   Don't know   Not relevant

5. Do your products and services have recognisable and unique selling points?

  Yes   No   Don't know   Not relevant

6. Has any type of recurring revenue model been established for the business?

  Yes   No   Don't know   Not relevant

7. Do you reinvest at least 10% of annual turnover back into promoting the business every year?

  Yes   No   Don't know   Not relevant

8. Have you carried out any market research on your top customers and competitors in the last six months?

  Yes   No   Don't know   Not relevant

9. Does a 1, 3 and 5 year sales & marketing plan exist for the business?

  Yes   No   Don't know   Not relevant

Your Tools

10. Do you use a dedicated software package to track sales, customers and new prospects?

  Yes   No   Don't know   Not relevant

11. Are all of your products/services supported with printed literature?

  Yes   No   Don't know   Not relevant

12. Does your company have an interactive website?

  Yes   No   Don't know   Not relevant

13. Do you organise all your promotional activity through a structured, annual events calendar?

  Yes   No   Don't know   Not relevant

14. Are you satisfied that your various marketing tools (e.g. mailshots, advertising, exhibitions, websites & press releases) are producing the number of quality sales leads needed to grow the business?

  Yes   No   Don't know   Not relevant

15. Besides direct sales, do you utilise any other third party channels effectively e.g. retail outlets, distributors, resellers and/or agents?

  Yes   No   Don't know   Not relevant

Your Customers & Staff

16. When dealing with new sales prospects, are all your staff and channel members trained empathy builders, working from a common script and with a thorough understanding of your products/services?

  Yes   No   Don't know   Not relevant

17. Does your annual customer retention exceed 80%?

  Yes   No   Don't know   Not relevant

18. Do you communicate with your customers at least once every six months?

  Yes   No   Don't know   Not relevant

19. Have you established your performance averages such as length of sales cycle, hit ratios, typical sales value, customer profile, lifetime value, cost per lead etc.

  Yes   No   Don't know   Not relevant

20. Do you feel your staff cross-sells and up-sells your other products/services adequately?

  Yes   No   Don't know   Not relevant

21. Do you provide all your staff with performance incentives and motivation programmes?

  Yes   No   Don't know   Not relevant

22. Are you satisfied that your staff and organisation has a "spirit of innovation" and that this attitude is noticeable to your chosen marketplace?

  Yes   No   Don't know   Not relevant

23. On average, do your customers understand exactly what it is that you sell and why you are better than your competitors?

  Yes   No   Don't know   Not relevant

24. If asked, would your customers confirm complete satisfaction with your products and/or services?

  Yes   No   Don't know   Not relevant

25. Is your company benefiting from referral sales on a regular basis?

  Yes   No   Don't know   Not relevant

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